Have you ever walked away from a conversation and realized you barely remember what was said?
But somehow, you can’t shake how that interaction made you feel?
It’s fascinating, isn’t it?
How the words fade. But the emotions stick with us.
This weeks visual is about the power of creating connections.
People don’t always remember what you say.
They might not even remember what you do.
But they always remember how you made them feel.
Let's think about that for a moment.
It’s actually not about delivering the perfect pitch, or saying all the right things.
It’s about the emotional impact you leave behind.
The 10-30-100 Rule
10% of what you say will be remembered.
30% of what you do might leave a mark.
But 100% of the way you make someone feel will stick.
So, how can you create lasting connections?
It’s about creating emotional impact.
Now, we all know it helps to be pesent, lean in and truly listen.
Empathize with their story and elevate their spirit.
But have you ever thought Visual Thinking can help?
3 Ways Visual Thinking help connect on a deeper level:
Create Emotional Resonance: A well-chosen image or metaphor can evoke emotion in a way words alone can’t. Visual storytelling helps others not just hear, but feel the message you're conveying.
Make Conversations Interactive: Doodling, sketching, or using visual aids can turn a one-sided conversation into a collaborative one. When people are part of the visual process, they feel more involved and valued.
Help People See Themselves: Visuals can act as a mirror, reflecting someone’s experiences, emotions, or challenges back to them. When people "see" themselves in what you're sharing, they feel deeply understood.
Remember, it’s not just about delivering information—it’s about making the other person feel connected and valued.
Visuals can help bring that emotional connection to life.
So next time you want to make someone feel seen and heard, think beyond words.
Use sketches and metaphors to spark deeper understanding, and create a connection that lasts!
Cheers,
Loes
Loes (short for Marloes) is a Visual Strategist and Founder of Linesbyloes Consultancy. With over 20 years of experience in design and consultancy, she guides organizations to lead, innovate, and navigate change through the power of visual thinking.
Every week she shares her ideas on growth mindset, happiness and leadership in a visual newsletter: #letterbyloes
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