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Explain complex ideas visually

Say goodbye to long thought processes and confusing explanations. 

Do you catch yourself drowning in a sea of complexity when trying to convey your ideas?

Would you like to transform intricate concepts into captivating visuals that speak volumes at a glance?

Captivate your audience with christal-clear visuals. 

Put an end to those wordy boring presentations. Become christal clear and engage your audience. With Visual Thinking you can revolutionize the way you think ánd communicate.

It is my passion to help you create more impact on stage or have deeper conversations within the team. All with the power of Visual Thinking. 

Join our Visual Thinking Course today!

Master Visual Communication. 

Become christal clear & inspire action. 

Check out the course options here:


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How may I help you? 

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A from the shelve visual tailored to your style! 


Buy an existing visual from my portfolio and have it tailor made to your branding style. You send me the desired colors and text and I will create the visual in your style.

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Captivate your audience with your story  


In my visual design process, we will bring your complex ideas back to its core message. Together we design a storyline for you to present in a crisp and catchy visual format.


Learn the basic skills of Visual Thinking at your own pace


Do you wish to captivate your audience?

Learn how to transform intricate concepts into captivating visuals that speak volumes at a glance!

marloes Huijsmans Visual Consultant

Book a call

Would you like to find out what Visual Thinking can do for your organisation? 

Book a call or get in touch by e-mail:


Why Visual Thinking?

We are built for visual communication

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Did you know that 75% of our sensory neurons are dedicated to vision? That's why we process pictures faster than words. Studies at MIT found we grasp an image in just 3 milliseconds. Think about traffic signs — icons convey messages instantly. Plus, we remember visuals 50% more and 3 times longer, especially when we draw them ourselves. This makes Visual thinking the key to rapid learning and crystal-clear communication.

The clarity circle

Visual Thinking is a thought process that focusses on graphic representation in stead of words. By externalizing internal thoughts and ideas you make them more explicit, clear and actionable. 


By expressing ideas visually, you'll gain clarity, connect dots, and spark new insights. We call it the 'clarity circle.' This makes it a powerful skill for entrepreneurs, teams, and innovators.

Free guide to unlock your Visual Thinking Power!

Are your ready for a next step in your career, your business or your personal life? But have no idea where to start? Do you need to make a big life decision? But your mind keeps going in circles? 

With this guide you will learn the basic skills of Visual Thinking. A powertool to create clarity and the future you desire in your own GAMEPLAN. 

Including ready to use template:
your GAMEPLAN! check it out!
Free ebook to start the basics of visual thinking

No strings attached. 

If you need me, I am sure you know where to find me :-)

" Marloes her ability to distill intricate ideas into visually appealing designs is remarkable"

Sumayah Al Jasem
CEO at Creative Confidence Consulting & Training Institute


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My 5-step method

My 5 step process to create clear and captivating visuals. Linesbyloes Visual Consultancy can help you transform your complex ideas to captivating visuals.

We will dive into a creative and analytical process, where we get to the heart of your story. In 5 steps we will go from ideas, words and all kinds of thoughts to your unique and crisp storyline.

1. The intake. You will share your question with me. Based on that I will share you my offer.

2. The visual Interview. In this visual session, I will sketch while you talk and share your thoughts and ideas. Together we will get to the heart of the story and discover the logic of your pitch.  

3. The concept. Based on the storyline I will create a few concepts to choose from. It is up to your to decide which one suits your needs the best. Is it hard to choose. I am here to give you advise.

4. Feedback.  Each process has one or more rounds of feedback. I can not do this in the best way possible if you don’t provide me your honest feedback. After this I will send you the final visuals.

5. Result. You can use your visuals for a presentation, a deep conversation or on social media. Up to YOU!

Clients about my consultancy work

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V. Paisley

Owner Paisley communications

"Marloes has a great gift of grabbing an idea, getting to the core of the message and presenting it visually in a comprehensible way. I really felt Marloes has helped me fine-tune my product. I would recommend Marloes to anyone wanting to create a visual storyboard - the clear process and team work meant that the end result is excellent - both aesthetically and content-wise."


S. Al Jasem

CEO Creative Confidence Consulting 

"I  highly recommend Marloes, who has expertly simplified and visualized complex concepts for our company. Her ability to distill intricate ideas into visually appealing designs is remarkable.  She is a pleasure to work with, displaying professionalism, open-mindedness, and a collaborative spirit. We are excited to work with her in many projects in the future."

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B. Green

CEO Alchemy of Money

"Bringing concepts to life visually can be difficult and overwhelming. Unless you hire LinesbyLoes! With only a few sessions we were able to bring things to life with compelling and fun visuals we can implement across our company. 5 stars!"

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S. Wilke

CEO BIA, city of Amsterdam

"We were working within BIA on a core story and a way to communicate it effectively, but we weren't really making progress. Sometimes it got stuck on words, and we were still searching for how we could use it. The visual consultation helped to organize/structure and sharpen the story that I have in my head. Ultimately, it also provided a beautiful and usable form!"

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E. van Beem

Freelance EvB recruitment

"Marloes helped me visualize my distinctive story as an independent recruiter. The end product, the drawing, is the result of multiple consultations. The pleasant interaction with Marloes and the various interim sketches that emerged from it helped structure 'my story.' Not only on paper but also in my own head! I used the final 'visual narrative' during a pitch, which, not entirely coincidentally, I won. So, a warm recommendation!"


marloes huijsmans
linesbyloes Visual Thinking Course


I am Loes, short for Marloes.

And I am a senior consultant with a passion for visual thinking. 

A few years ago I discovered visual thinking as a real powerful tool to think and communicate on a much deeper level. The past 18 years I have always been working in a visual way. As a designer I used my sketches to think better; as a consultant I used visuals to communicate with greater impact in board meetings. As a teacher I educated my students.

I am passionate about passing this skill on to everyone who likes to learn or use it in their working life. With LinesbyLoes I love to take a deep dive into your head, and paint a picture for you to make an impact!

Would you like to find out what Visual Thinking can do for your organization? 

Get in Touch


Marloes Huijsmans

Haarlem, The Netherlands

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